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MAURICIO OTÁROLA
DESIGNER / STRATEGIST
EDITOR & RESEARCHER AT ARCHIPIELAGO

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FROM VISUAL IDENTITY
TO MASTER PLANNING

DESIGN AS
ORDER, STRUCTURE, AND CLARITY OF PURPOSE

[+ RESEARCH] THE ENGINE FOR STRATEGY & INNOVATION

PERSONAL VISUAL IDENTITY PROJECTS

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FROM LOGO TO ILLUSTRATIONS

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BRAND DESIGN FOLLOWING ORDER & STRUCTURE

 

FOR ME,
DESIGN IS AN ACT OF SIMPLIFICATION AND ORDER TO ACHIEVE

CLARITY OF INTENTION

PERSONAL VISUAL IDENTITY PROJECTS

FROM POSTERS TO BOOKS

GENSLER ARTS & CULTURE PROJECT | DESIGN LEADER

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THE SAME PURSUIT
OF ORDER  AND CLARITY ORGANISE THE MUSEUM AROUND MULTIPLE COURTYARDS AS EXTENSIONS OF THE PARK ABOVE AND BELOW THE GROUND LEVEL


THE MUSEUM AS
PLATFORM

 
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THE MUSEUM AS A VESTIBULE TO THE PARK

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ARCHITECTURE IN CONTRAST AND DIALOGUE WITH THE PARK

EVEN THE SMALLEST PROJECTS HAVE THE
POTENTIAL OF BEING
SIMPLE AND POWERFUL DESIGN RESULTS

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PERSONAL PROJECT

LOW BUDGET EXPANSION OF COMMUNITY CENTER

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NEW ROOF OVER EXISTING STRUCTURE

 
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GENSLER LUXURY RESORT PROJECT | DESIGN LEADER

CLARITY OF DESIGN TO ENHANCE THE ESSENCE OF THE SITE AND ITS HISTORICAL RELEVANCE.

GLOBAL BRANDS MEET LOCAL IDENTITY

 
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DIALOGUE WITH LOCAL TRADITION

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ARCHITECTURE BASED ON TIMELESS DESIGN PRINCIPLES

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KEY DESIGN DECISIONS INTRODUCE A WHOLE NEW ENERGY INTO AN EXISTING SPACE 

STRATEGY AND PURPOSE ARE AT THE CENTRE OF MY DESIGN, SPECIALLY ON REPOSITIONING PROJECTS.  

MAXIMUM IMPACT WITH MINIMUM RESOURCES

GENSLER RETAIL REPOSITIONING PROJECT

 
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FACADE INTEGRATION BASED ON EXISTING GEOMETRY

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A SEEMINGLY ENCLOSED BUILDING OPENS ITSEL TO THE SURROUNDING LANDSCAPE

I STRIVE FOR SIMPLE SPATIAL SOLUTIONS THAT INSPIRE AND 
CONNECT PEOPLE.

PERFORMING ARTS CENTER PLAYING WITH THE UNEXPECTED

GENSLER PROJECT | DESIGN LEADER

 

EXCITING INTERIORS MAKE THE EVERYDAY SPECIAL. FROM BUSINESS HOTELS TO THE MARKET THAT RECEIVES YOU BEFORE GETTING INTO THE OFFICE

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GENSLER PROJECTS | RETAIL + HOSPITALITY + MIXED USE | DESIGN LEADER

 
 

RESEARCH LEADER OF EQUITY AT THE CORE OF LATAM BUILT ENVIRONMENT

GENSLER RESEARCH INSTITUTE
GRANT 2021

I BELIEVE IN THE POWER OF RESEARCH AND COLLABORATION AS TOOLS FOR A
MORE EQUAL & PLURAL FUTURE